lure

/l(j)ʊə/noun

A thing that draws people in, usually by promising some pleasure or reward.

Example sentences

“The lure of higher salaries draws many graduates to the city.”
“Many tourists cannot resist the lure of warm beaches in winter.”

As a noun it also names an angler's artificial bait, which is where the figurative sense comes from.

Featured as word of the day on September 14, 2026.

Synonyms for lure

attraction
appeal
pull
draw
temptation

Often confused with lure

lure vs allure: allure (noun): The attractive or tempting quality that draws people toward something.

Related words

enticeTo tempt someone into doing something by offering what they want or hope for.lurkTo hide and wait quietly, often in order to attack by surprise.lunchA fairly light meal eaten in the middle of the day, especially when it is not the day's main meal.lushGreen, thick, and healthy, describing plants that grow well or a place full of them.luminousGiving off light; glowing brightly.lusterA soft shine or gleam on a surface.