entice
/ɪnˈtaɪs/verb
To tempt someone into doing something by offering what they want or hope for.
Example sentences
- “The bakery's window display enticed us inside for a treat.”
- “Stores entice shoppers with big discounts on the day after Thanksgiving.”
Marketing's verb: offers entice customers. It suggests bait and temptation, so it can imply the lured party should know better.