allure

/əˈl(j)ʊɚ/noun

The attractive or tempting quality that draws people toward something.

Example sentences

“The allure of city life drew him away from his small hometown.”
“For many young actors, the allure of Hollywood is hard to resist.”

Usually "the allure of" something: the allure of fame, of the city. It suggests attraction with a hint of danger or glamour.

Synonyms for allure

appeal
attraction
charm
fascination
glamour

Often confused with allure

allure vs lure: lure (noun): A thing that draws people in, usually by promising some pleasure or reward.

Find it in: Positive words.

Related words

altruismUnselfish concern for the well-being of other people, without thought for oneself.altruisticCaring about the welfare of others rather than your own; unselfish and generous.alacrityCheerful willingness and quickness in doing something.agileAble to move quickly, lightly, and with ease.amenableOpen to suggestions and willing to be persuaded or to cooperate.amiablePleasant, warm, and good-natured.