luster

/ˈlʌstɚ/noun

A soft shine or gleam on a surface.

Example sentences

“Regular waxing keeps the car's paint at a deep luster.”
“The antique silver had lost its luster after years in storage.”

British spelling is 'lustre'. Something that loses appeal is said to 'lose its luster'.

Related words

magnanimousKind and forgiving toward others, especially a defeated rival or someone weaker.lushSoft and rich; describing soil that is fertile and easy to work.magnifyTo glorify or offer high praise to someone or something, especially God.lurkTo hide and wait quietly, often in order to attack by surprise.mainlandThe main body of a country or continent, as opposed to its islands or peninsulas.lureA thing that draws people in, usually by promising some pleasure or reward.