perpetuate
/pəˈpɛt͡ʃʊeɪt/verb
To make something continue existing, often longer than it should.
Example sentences
- “Movies like that perpetuate outdated ideas about small-town life.”
- “Unfair hiring practices perpetuate inequality in the industry.”
Usually negative: people perpetuate myths, stereotypes, or cycles of poverty. You rarely hear of anyone perpetuating something good.