markdown

noun

A price cut meant to encourage people to buy.

Example sentence

“The store offered a thirty percent markdown on all winter coats.”

Retail jargon; the opposite is a markup. Software writers know Markdown as a text format, an unrelated coinage.

Related words

retailThe business of selling goods directly to customers, whether in shops, by mail, or online.changeTo turn into something different from before.wholesaleThe business of selling goods, usually in bulk, to shops or other traders rather than directly to the public.cashPhysical money, meaning coins and paper bills, rather than cards, checks, or digital payments.merchantSomeone whose business is buying and selling goods to make money.paymentMoney handed over in return for goods or services, or the act of handing it over.