retail
/ˈɹiˌteɪl/noun
The business of selling goods directly to customers, whether in shops, by mail, or online.
Example sentences
- “He spent his student years working in retail at a clothing store.”
- “Retail sales usually jump in the weeks before Christmas.”
Opposed to 'wholesale', selling in bulk to businesses. 'Retail therapy' is the joking phrase for shopping to cheer yourself up.