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incentive

/ɪnˈsɛntɪv/adjective

Serving to encourage action; motivating people to do something.

Example sentences

  • The firm runs an incentive program for its top sellers.
  • Bonus points act as an incentive reward for loyal customers.

Usually a noun in practice: companies offer incentives, and 'an incentive to work' takes 'to' plus a verb.

Featured as word of the day on August 5, 2026.

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