incentive

/ɪnˈsɛntɪv/noun

Something, such as money or a reward, that makes people want to do something.

Example sentences

“The company offers a cash incentive to employees who refer new hires.”
“Lower prices give customers an incentive to buy in bulk.”
“There is little incentive to save when interest rates are low.”

Often followed by 'to' plus a verb or by 'for': 'an incentive to work harder', 'tax incentives for buyers'. The opposite is a 'disincentive'.

Featured as word of the day on August 5, 2026.

Synonyms for incentive

motivation
inducement
encouragement
stimulus

Antonyms

disincentive
deterrent

On the Academic Word List. Find it in: Academic vocabulary.

Related words

bonusExtra money that an employer pays a worker on top of their normal salary, often for good work.incessantContinuing without a break, often to an annoying degree.incandescentGlowing with light because of intense heat; brilliantly bright.incisiveQuick, sharp, and direct in judgment or expression.inboundMoving toward a place; arriving rather than leaving.inciteTo stir people up and push them into action.