strategy

/ˈstɹætədʒi/noun

A carefully thought-out plan for reaching a particular goal.

Example sentences

“The company's new marketing strategy doubled its sales.”
“Her strategy for saving money is to cook at home every night.”

A strategy is the overall plan; tactics are the individual moves that carry it out. Keeping the two apart sharpens your writing.

Synonyms for strategy

plan
approach
game plan

Often confused with strategy

strategy vs tactic

On the Academic Word List. Find it in: Academic vocabulary.

Related words

objectiveBased on facts rather than personal feelings or opinions; fair and unbiased.proposalA plan or suggestion put forward for others to consider or approve.milestoneA significant moment or achievement in someone's life, a project, or history.minutesThe written record of what was said and decided at a meeting.metricA number used to measure and track how well a business, team, or process is performing.memoA brief written message, especially one sent between people in an office.