strategy

/ˈstɹætədʒi/noun

A carefully thought-out plan for reaching a particular goal.

Example sentence

“The company's new marketing strategy doubled its sales.”

A strategy is the overall plan; tactics are the individual moves that carry it out. Keeping the two apart sharpens your writing.

Related words

objectiveBased on facts rather than personal feelings or opinions; fair and unbiased.proposalA plan or suggestion put forward for others to consider or approve.milestoneA significant moment or achievement in someone's life, a project, or history.minutesThe written record of what was said and decided at a meeting.metricRelating to the system of measurement based on metres, grams, and litres.memoA brief written message, especially one sent between people in an office.