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diversify

/daɪˈvɜː.sɪ.faɪ/verb

To add variety to something, or to start including a wider range of things.

Example sentences

  • “Financial advisors often recommend diversifying your investments.”
  • “The farm diversified by growing berries and opening a small shop.”

Investing's favorite verb: you diversify a portfolio to spread risk. Companies diversify by adding product lines.

Featured as word of the day on March 16, 2026.

Synonyms for diversify

  • vary
  • broaden
  • branch out

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